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GEO Audit: What It Includes (Fixed Price $900)

Exact scope of OMEN’s Generative Engine Optimization audit for US businesses: queries, visibility snapshot, entity gaps, prioritized fixes, and what is out of scope.

Bottom line: OMEN’s GEO audit is a one-shot, fixed-price engagement at $900. You get a structured read on whether AI assistants and AI-assisted search can cite your business for real buyer questions — plus an ordered fix list. You do not get a retainer, a guaranteed “ChatGPT feature,” or invented visibility percentages.

Use this page to decide if the product matches the problem before you book.

Book / describe your case: omen-it.tech/us

Who this is for

  • Local and service businesses in the US market that already have a website (or a serious one in progress).
  • Owners and operators who tested category + city prompts in ChatGPT (or similar tools) and saw competitors named instead of them.
  • Teams that want a diagnostic before paying for a full rebuild.

Not the primary fit: pure brand campaigns, non-local catalogs, or “get us into ChatGPT ads.” No fake AI endorsement claims.

Related products (public floors):

ProductPublic priceUse when
GEO audit$900AI / AI Overview visibility and citable entity gaps
Security audit / hardening pathfrom $1,500External exposure: headers, TLS, open admin, forms
Build / implementationfrom $5,000You want OMEN to ship the fixes, not only list them

What “GEO” means here

Generative Engine Optimization = make your business easy for models and AI answer surfaces to identify, locate, and quote correctly.

Requires a coherent entity, pages models can ground on, consistent public facts, and crawl-friendly basics (plus clean schema where relevant). Adjacent to SEO — not “replace SEO with magic prompts.”

Deliverables (what you receive)

In scope of the $900 audit unless a written SOW says otherwise.

1. Agreed query set

Short list of buyer questions for your category and market (city/metro + services that pay the bills). Types: service + city + constraint; specialty + metro; competitor-alternative discovery; high-intent commercial — not brand vanity.

You approve the list before analysis freezes.

2. Visibility snapshot (observed)

For each query, record what the agreed AI surfaces actually return (e.g. ChatGPT + one secondary, as available): named or not; competitors; facts/URLs used; obvious mis-attributions of your brand.

No composite “AI rank score.” No fabricated “cited 29% of the time.” Rows you can re-run later.

3. Entity and site gap analysis

We inspect what a machine would use to build a mental model of you:

  • Identity: brand/legal/domain/profile name alignment
  • Service coverage: thin lists vs. dedicated, quoteable service pages
  • Geo clarity: city/service areas stated as facts, not only in images
  • Proof surfaces: portfolio, process, FAQ, about — indexable text vs. social-only
  • NAP consistency: address/phone mismatches that split the entity
  • Technical blockers: obvious crawl/index issues, broken key pages
  • Schema / structured data: present, wrong, or missing (as applicable)
  • External corroboration: whether the open web repeats the same facts

Findings as gaps and risks, not praise copy.

4. Prioritized fix list

  1. Entity hygiene — renames, NAP, conflicting profiles, critical missing facts
  2. High-leverage pages — service × city, specialty, FAQs that answer buyer questions
  3. Supporting structure — internal links, schema cleanup, proof pages, secondary locations

Each item states why it matters for citation.

5. Decision-ready report

Executable by you, your agency, or OMEN under a separate build (from $5,000) if you choose that path after the audit.

Process (steps)

  1. Intake — type, markets, services, site, prior AI checks
  2. Query lock — buyer questions + AI surfaces in scope
  3. Collection — queries, site/entity evidence, competitor citation patterns
  4. Analysis — gaps → prioritized backlog
  5. Delivery — report + short walkthrough
  6. Stop or continue — audit closes at $900; build/security only if ordered

Scoped and finite — not a monthly plan.

Checklist: ready for a GEO audit?

Use this before you pay:

  • You can name 5 real buyer questions (not only your brand name)
  • You care about a specific city/metro or clear service area
  • The website can be crawled (or you will fix blocking issues as part of prep)
  • You accept that results are diagnostic, not a placement guarantee
  • You know who will implement fixes (you / agency / later OMEN build)
  • Security exposure is a separate concern (or you will book security from $1,500 if forms/admin are the real risk)

If you only need “is our admin panel exposed?” — skip GEO; start with security.

Explicitly out of scope ($900)

To keep the price fixed and the work honest:

  • Ongoing content production or social posting
  • Google Ads / Meta / paid AI placements
  • Guaranteed inclusion in any model’s answers
  • Full brand redesign or net-new multi-location site builds (see builds from $5,000)
  • Penetration testing, malware cleanup, or security hardening (see security from $1,500)
  • Invented case studies, logos, or “before/after AI share” graphics

Multi-brand / multi-state rollups = written quote, not the public $900 SKU.

FAQ

Is $900 recurring?
No. One-shot. Further work optional and separate.

Will ChatGPT recommend us after the audit?
The audit finds blockers and fixes. Implementation + time + model behavior decide outcomes. No placement guarantee.

CMS access?
Public-site review is usually enough. CMS is optional for faster validation — not “we post without approval.”

Combine with security?
Yes: GEO $900 + security from $1,500. Different methods, different reports.

CTA

GEO audit — $900 (fixed) · cold scope · prioritized fixes · no fake metrics

→ describe case or chat: omen-it.tech/us

Related reading

GEO audit — $900 · one-time
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